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Research papers

The future of the insurance industry in the European internal market

Within the Single European market programme of the Commission the insurance industry, too, is confronted with structural changes within the years to come. As the EEC-Commission intends to open up the market without prior harmonization, every member...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jorg Badenhoop
June 15, 1990
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Citation

Badenhoop, J. (1990a, June 15). The future of the insurance industry in the European internal market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-the-insurance-industry-in-the-european-internal-market


Research papers

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jean-Louis Laborie
June 15, 1990
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-decade-ahead


Research papers

The automotive industry in post-1992 Europe

We can speak meaningfully about the European Automobile Industry only by placing it in its world context. After a brief glance at the automobile industry and the automobile market in Europe today, we will analyze some probable influences on this...

Catalogue: Seminar 1990: Countdown to 1992
Author: Daniel Leconte
June 15, 1990
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Citation

Leconte, D. (1990a, June 15). The automotive industry in post-1992 Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-automotive-industry-in-post-1992-europe


Research papers

Conclusions

This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by...

Catalogue: Seminar 1990: Countdown to 1992
Author: Peter Tyler
June 15, 1990
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Citation

Tyler, P. (1990a, June 15). Conclusions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusions-3438


Research papers

Cinderella finds her glass slipper

Outside the USA, market research industries throughout the world, including Europe, are characterised by institutes with vertically integrated structures: that is. Data Resources, (data collection; data processing; typing, graphics, printing), is...

Catalogue: ESOMAR Congress 1989
Authors: David Cahn, Peter Kochenthal
September 1, 1989
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Citation

Cahn and Kochenthal (1989a, September 01). Cinderella finds her glass slipper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cinderella-finds-her-glass-slipper


Research papers

Is marketing keeping one step ahead of the changing consumer?

Today, there is a parallel demographic change occurring in Canada and the United States which, for many decades to come, will have major implications for the marketing of consumer products in these two countries. The age structures of the Canadian...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Thomas E. Muller
June 15, 1989
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Citation

Muller, T. E. (1989a, June 15). Is marketing keeping one step ahead of the changing consumer?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/is-marketing-keeping-one-step-ahead-of-the-changing-consumer-


Research papers

The impact and effect of new user-oriented computer facilities in media planning

The paper outlines what has happened to Media Planning, Media Buying and Advertisement Sales as a result of the impact and wide-spread proliferation of micro computers. The paper also highlights the practical problems still prevalent with Users that...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Robert Hulks
June 15, 1988
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Citation

Hulks, R. (1988a, June 15). The impact and effect of new user-oriented computer facilities in media planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-and-effect-of-new-user-oriented-computer-facilities-in-media-planning


Research papers

The emergence of business omnibus services

This paper seeks to describe the conditions which have led to the emergence of various business omnibus services in the UK. It describes the change in British industrial activity which has led to new product development which in turn has led to new...

Catalogue: Seminar 1988: Business To Business Research
Author: Linda Nathan
Company: Marplan Forschungsgesellschaft mbH
June 15, 1988
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Citation

Nathan, L. (1988a, June 15). The emergence of business omnibus services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-emergence-of-business-omnibus-services


Research papers

Multi-national, global, international or what?

Looking into the future, it is tempting to believe that markets, increasingly, will become 'globalised' and it is even more tempting to believe that therefore there is hope for standardised products in international markets. These temptations, I...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Martin van Mesdag
June 15, 1988
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Citation

van Mesdag, M. (1988a, June 15). Multi-national, global, international or what?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-national-global-international-or-what-